Most gyms and tanning salon owners have been introduced to Red-Light Therapy from Stand-Up systems using fluorescent, “Collagen” tubes in place of UV lamps. In addition to not being cleared by the FDA, these systems are extremely limited in terms of overall performance. A fluorescent lamp relies solely on the phosphorus blend to produce Red Light and does so at a very low level. In addition to only emitting 633nm, irradiance readings are extremely low ranging from only 15 – 30. Additionally, these systems only offer a single wavelength of Red Light, when in fact Red Light is found to be effective up and down the light spectrum. Excell systems incorporates Red, Deep Red and Near Infrared light as a part of its system design.
If you have ever used a handheld UV light meter, the number which appears on the screen represents the amount UV light intensity measured in mw/cm2 or what is known as the Irradiance. The higher the number on your light meter, the better the tan and the lower the number the weaker the tan. Whether you are taking a measurement on your Level I or Level V tanning bed, this number will ultimately tell you just how well it will tan you. The reason for this is simple, the higher the number, the deeper into the skin your tan is being developed or the deeper into your skin, the UV light is penetrating. This is all based on the Irradiance value.
The Irradiance produced by systems using fluorescent collagen lamps produce extremely low readings ranging from 15 to 25, but costs much as $20,000. Conversely a professional grade LED system using, “Diodes” will produce significantly higher readings and provide much better results, but those can cost between $40,000 to as much as $120,000. Conversely, our Excell Red Light Capsules deliver dynamic readings and are priced Tens of Thousands below these other systems on the market today.
Excell contains 4800 LEDs that emit different wavelengths, or colors of light in the Red, Deep Red, Near Infrared/Infrared region. Excell uses this combination of Red Light and Near Infrared Light as a therapeutic treatment to temporarily increase circulation and provide relief of minor muscle and joint aches, pains, and stiffness after workouts, for faster recovery.
Both animal and plant cells have mitochondria. Research has shown that red light and near infrared light affects mitochondria which are responsible for generating cellular energy in the form of ATP through cellular respiration.
The benefits realized from a Professional Grade Red Light system are endless. The key element is what wavelengths are incorporated into your treatment. When using only 633nm, you are missing most benefits available from PBM or Photobiomodulation, also known as Low Level Light Therapy. Each wavelength provides its own attributes and using these in conjunction with each other produces better results in less time.
Today’s professional systems, such as Excell tap into a variety of low-level light wavelengths in order to maximize benefits realized from incorporating several forms of Red, Deep Red, Near Infrared/Infrared light.
The wavelengths of light used in Excell, provide the benefit of theraputic heating and relieves minor muscle and joint pain and stiffness, minor arthritic pain, and relaxes muscles.
Photobiomodulation (PBM) is a treatment method based on research findings showing that irradiation with certain wavelengths of red or near-infrared light has been shown to produce a range of physiological effects. Distinct wavelengths of light have been known to have various biological effects on humans.
Over 400 randomized, double blind, placebo controlled clinical studies have been performed worldwide over the past 20 years regarding red and infrared light therapy. A quick internet search will yield many peer reviewed scientific articles published focusing on the various physiological effects of red light and near-infrared radiation.
EXCELL has designed systems which use a variety of wavelengths to maximize benefits available from Low Level Light therapy, such as the temporary relief of minor muscle and joint aches, pains, and stiffness; pain and stiffness associated with arthritis; relief of muscle spasms; relaxation of muscles; and an increase in local blood circulation.
There are four fundamental differences when comparing EXCELL to any other LED Red Light system on the market today.
Actually, the question is Why Wouldn’t You? Each month there are as many as 150,000 searches for Red Light Therapy and this trend is showing no signs of slowing. As more and more consumers look to take advantage of the amazing benefits offered from red light therapy, the tanning industry is perfectly positioned to satisfy this demand.
Let’s be honest, the indoor tanning industry continues to be the topic of Negative Publicity which in most cases is baseless, but has been 100% effective, nonetheless. Currently most states have established an Under 18 Ban on indoor tanning. Shortly we expect to see a Nation al Ban on Indoor Tanning. The wording alone is false, this is not a ban, rather a restriction. Regardless of the facts, our industry continues to lose the war of public perception.
Tanners are limited to tanning once every 48 hours by FDA statute and our industry continues to fight the FDA to stop them from implementing a “Maximum Tans Per Year” limit on our industry. If this occurs, we will be faced again with an inability to grow our businesses. At a time when all our operating costs have been increased, (rent, utilities, wages, replacement tanning lamps. Frankly, none of us in our industry have the power to stop or reverse this trend, but what we can do is diversify our equipment and product offering to include a new service which enjoys Only Positive Press and Publicity…Red Light Therapy.
Understanding Consumer Culture
To maximize results from any Red-Light system, you need to use it 3 to 5 times each week. Other than a gym, a tanning salon is one of the only businesses in which we see our customers this frequently. In fact, when the tanning industry was at its peak it was not uncommon to see our tanners 4 or 5 times a week. Tanning salons are typically located in easy to access retail centers with ample parking and not much traffic. As a Tanning professional, it makes sense to tap into this well-established consumer culture and invest in this burgeoning business opportunity.
Here are just a few important reasons why now the perfect time is to add a new Excell Red Light therapy system to your business.
The time is now to invest in the future of your business and in our industry, Sun Capsule and EXCELL are here to help. Take the first step and call one of our Red Light specialists, you won’t be sorry.
No, in fact we are the lowest priced of all Professional Grade LED Red Light Systems. To get a comparable system, you will spend between $50,000 to as much as $120,000. Excell is priced with a tanning professional in mind and a price that won’t break the bank. This is why since launching Excell into the indoor tanning market we are told repeatedly how inexpensive Excell is compared to comparable models. Compare our system specifications to any of our competitors and you will quickly realize how inexpensive our Red-Light systems are.
Every market will be different when determining pricing for your Red-Light Therapy system, for example what you can charge in Manhattan (NYC) is very different from what is charged in Manhattan KS. However, we have found that keeping your pricing in line with your standard tanning packages will work best. Since your customers are already familiar with your pricing model this should be an easy transition.
At Excell we have developed a simple three-pronged approach to pricing in your tanning business. First remember that a single treatment will not be sufficient to achieve significant results, but you will certainly experience the system. A week of treatments is a great way to get your clients acclimated to using your new system. Plus, this can then be applied to a full month of treatments.
Ultimately, we want all our customers to get the most out of our Red-Light systems, so we recommend 3 to 4 treatments per week for two months and then twice per week after that. Of course, unlike UV tanning there are no limits as to how frequently you can use our systems, so many customers may use your EXCELL almost daily.
Single Treatments: $35 to $75
One Week of Treatments: $45 to $95
One Month of Treatments: $159 to $399
NOTE* – EFT Upgrades and packages should be added at your highest level or by creating a new level for Red Light.
10
20
35
$159
$159
$159
$1,590
$3,180
$5,565
$19,080
$38,160
$66,780
10
20
35
$199
$199
$199
$1,990
$3,980
$6,965
$23,880
$47,760
$83,580
10
20
35
$249
$249
$249
$2,490
$4,980
$8,715
$29,880
$59,760
$104,580
11 Apex Drive
Suite 300A PMB 1029
Marlborough, MA 01752
Phone: (800) 272-8267
info@suncapsule.com
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